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Kanaal 1 | commercials NL

Kanaal 2 | commercials BE

Kanaal 3| commercials internationaal

Kanaal 4 | interviews

Kanaal 5 | colleges

Kanaal 6 | brand stories

Kanaal 7 | virals

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Kevin Lane Keller over de Nederlandstalige editie van Strategisch Merken Management:

It is my great pleasure to congratulate Ruud Heijenga and Erik Schoppen for all their work bringing the ideas and applications of my Strategic Brand Management text into the Dutch market. I encourage all marketers there to take advantage of the many useful resources they offer. I also wish everyone there the very best in the endless pursuit of building strong brands.

Good luck!

Kevin Lane Keller
Hanover, NH USA